To put it simply, Volvo offers three tier of sound. With the base tier is High Performance. This is a audio system designed to deliver a good balance of quality and value, with no compromise on the listening experience. All CMA and SPA cars come with this as standard - linked to the Sensus control screen for you to enjoy your music. You and use the the touch screen, steering wheel or voice control to control your music.

The second tier is Harman Kardon, and in partnership with Harman Kardon's audio teams we have developed a 14 speaker hi-fi speakers including a air ventilated sub-woofer that produces a strong bass sound that they claim you will feel in your body. The air-vented sub-woofer allows you to enjoy the depth of an uncluttered bass (now I am not too sure what a cluttered bass sounds like, but take it from the experts - this Harman Kardon bass if not cluttered at all). In addition to this, the multi-channel digital amplifier will deliver you up to 650 watts output. In addition, a unique sound processing software - called DIRAC UNISON TUNING. This will optimize the response of each speaker and well as the combined output to ensure a performance of perfect harmony.

What is the price of Harman Kardon Sound? On a 2020 Volvo XC40 it is $800. It will be standard on some trim levels on the XC60 and the XC90, both the R-Design and Inscription.Harman Kardon Premium Sound:

The Harman Kardon Premium Sound delivers a beautifully balanced, powerful sound. This immersive experience is enabled by 13 hi-fi speakers including an air-ventilated subwoofer that produces a bass sound you'll feel in your body. This high-class audio system was developed in collaboration with the hi-fi specialists at Harman Kardon. Powered by a 600 W digital amplifier, the 13 speakers are tailored to the acoustics inside your Volvo and deliver a powerful, high-fidelity surround-sound experience. A unique sound-processing software – Dirac® Unison Tuning – optimizes the response of each individual speaker as well as the speakers all together to ensure they perform in perfect harmony. So wherever you're seated, you and your passengers can enjoy a seamless first-class listening experience in all conditions and – not least – an extremely unified and tight bass sound.

The third and final tier, must be heard to be believed. The Bowers & Wilkins audio system is simply that good. What ever your music taste, it will all sound better on the Bowers & Wilkins system. This is truly the highest level of automotive audio. Both the Bowers & Wilkins team and Volvo worked together to make the audio system an integral part of the cabin, with a strong focus on the details to ensure the delivery of a full musical experience. This system is offered on the 60 and 90 range of cars, so XC90, XC60, V90, V60, S90, and the S60 as well. How can you tell a Volvo has Bowers and Wilkins, the Tweeter on the top is the answer. All cars equipped with this have the distinctive tweeter on top.

The performance numbers are impressive: One 12-channel amplifier delivering a strong 1400W output and up to 19 separate high end speakers. Included in this are two automotive firsts: a unique open air sub-woofer and a tweeter on top design, this faces the occupants for a sound that is true to life.

What is the price of a Bowers & Wilkins Premium Sound System? Typically it costs $3200, this is only standard on the Polestar Engineered XC60, S60 and V60

Our high-end Bowers & Wilkins audio system is created to deliver the most realistic immersive sound possible. Developed with renowned Bowers & Wilkins, this innovative technology brings exceptional clarity and realism to your music – wherever you're seated. Seamlessly integrated in the cabin architecture of your Volvo, the 10-channel amplifier, an astonishing 1100 W output and 15 separate high-end speakers – including a tweeter-on-top center speaker that minimizes acoustic reflection from the windshield – will surround you with a pristine sound that feels more spacious and true to life than ever. And to enable extremely low and undistorted bass tones, the air-ventilated subwoofer uses innovative technology that allows it to pulse enormous amounts of air – without encroaching on load space. Three room modes allow you to recreate the acoustics of a specific room inside your Volvo, bringing you even closer to the music. The whole experience exudes quality and craftsmanship – most of the speaker panels are in stainless steel, and the signature Bowers & Wilkins yellow Aramid Fiber speaker cones are elegantly visible through the mesh.

Front door speakers S90 Bowers & Wilkins

Bowers & Wilkins in a S90