J.D. Power Dealer of Excellence
The J.D. Power Dealer of Excellence Programâ„ reflects the commitment and dedication of select retailers to provide their customers with a purchase experience that meets today’s consumer expectations.
Not all dealerships can qualify. Those that do must pass a three-step process:
- First, J.D. Power uses feedback from more than 25,000 consumers like you to limit the percentage of eligible dealerships by brand. In other words, we consider proportionally more dealerships from top-performing brands for Dealer of Excellence.
- Second, interested dealerships must rank among their brand’s top performers in key customer satisfaction areas consistent with measurements found in J.D. Power’s Sales Satisfaction Index (SSI) Studyâ„ .
Finally, qualifying dealers must pass a dealership audit and show they meet or exceed J.D. Power sales best practices. Those best practices include, but are not limited to:
- Listing vehicle inventory and pricing on the dealership website
- Negotiating in an efficient and transparent manner
- Offering a fair trade-in value
- Presenting a clear and easy-to-understand F&I product menu
When you choose to visit a J.D. Power Dealer of Excellence you can be confident the sales team will be just as committed to providing an exceptional customer experience as they are to selling a vehicle.
J.D. Power Dealer of Excellence Program recognition is based on achievement of high scores from automotive manufacturer customer research and completion of an in-dealership best practices verification visit. For more information, visit www.jdpower.com/DOE